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Pixel fires when a user installs the app and makes a subscription purchase App Description: AI money coach you can actually talk to. Cleo helps 5+ million users budget, save, build credit, or get a cash advance in those low-balance moments Supported Partner Pixels: PostbackBlacklist: All partners and apps found in the attached document must be blacklisted across all of PerformCB's offers.Failure to comply will result in non-payable installs and a potential review of your account.http://docs.google.com/spreadsheets/d/1L48aOcGpKeZCxLZqTwMUz4F_7be6Y6ET1WocCEsOtTM/edit?usp=sharing- No incentivized traffic- No rebrokering-If you are utilizing standard ad serving, do not pass IP and user agent-If you are utilizing S2S, pass IP and user agent in the following parameters:-- IP address in &ip=-- User Agent in &ua=Marketer uses Appsflyer 360 for fraud monitoring. This system is specifically flagging installs for click flooding. Other metrics include new device fraud, limited ad tracking fraud, low conversion rates, CTIT, and high assist rates.Any install that is flagged as post-attribution fraud by Appsflyer 360 could be reversed.

Pixel Fires once user makes their first deposit of $25 or more. Flow: Registration > Account Started > Account Created > First Deposit ($25+) SoFi helps people achieve financial independence to realize their ambition. Our products for borrowing, saving, spending, investing, and protecting give our more than two million members fast access to tools to get their money right. Supported Partner Pixels: Postback-Marketing Materials Needed for Marketer Approval. Please submit Marketing Materials via your Perform[cb] login for approval. Once creatives are approved for use, you must provide the corresponding LinkID to be whitelisted.-Below disclosures required on marketing materials:ACTIVE INVEST (Become an Investor):All partners will need the below disclosures.If they mention any other value props (ie. no commission), they will need to add the disclosures on the compliance guidelines. -INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE-Brokerage and Active investing products offered through SoFi Securities LLC, member FINRA(www.finra.org)/SIPC(www.sipc.org).-Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees.Investing in IPOs comes with risk, including the risk of loss. Please visit https://www.sofi.com/iporisk/. Offered via SoFi Securities LLC, Member FINRA/SIPC.Exchange Traded Funds (ETFs) may have their own management fees paid directly by the fund. Please consider these fees and objectives in the fund’s prospectus before investing.Robo investing is offered through SoFi Wealth LLC, an SEC-registered investment adviser.Additionally, For Reward Partners For Active Invest, they must ALSO include:Partners need to ensure the steps to get the reward are clearly laid out and that they clearly state the offer is from the partner, not SoFi. Example below:Reward provided by ___, not SoFi. Reward is only available for new SoFi Invest customers. Only one per account. Customers must directly apply by clicking the link in this deal and complete a deposit with a minimum initial deposit of $25.00 into a new SoFi Active Invest account within 45 days of clicking the link to qualify.Promotion Disclosures(when mentioning "Up to $1,000 offer")Disclosure: 1. Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease.2. Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions.3. Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. (https://www.sofi.com/sofiplus/invest/#disclaimers)-Partners should create custom creatives based off of the below and MAY use all of the below in creative and marketing materials:All In One Invest● All-in-one investing that’s easy-to-use.● Invest in stocks, ETFs, and IPOs, trade crypto, save for retirement, or use ourrobo-advisor — all in one app.● Get up to $1,000 when you fund a new account (See terms).● No commissions to trade stocks and ETFs.● Purchase fractional shares of your favorite companies for as little as $5.● Save for retirement with Traditional, Roth, or SEP IRAs.● Complimentary access to SoFi Financial Planners.● Trade on margin at a low interest rate.● Invest in IPOs before public trading begins.Active Invest● Invest in stocks and ETFs or trade crypto, all in one app.● Get up to $1,000 when you fund a new brokerage account, and earn up to $100in Bitcoin with your first qualifying crypto trade (See terms).● No commissions for stocks and ETFs.● Complimentary access to SoFi Financial Planners.● Purchase fractional shares of your favorite companies for as little as $5.● Trade on margin at a competitive interest rate.● Pre-built investment collections, so you can easily diversify your investments.Automated Invest● No management fees with automatic rebalancing. Automatically adjust andrebalance your portfolio.● Goal planning. Whether you’re saving for retirement, a down payment, or justinvesting for later, we’ll help you make a plan to tackle multiple goals.● Diversification. We’ll diversify your portfolio so that your money is allocatedacross different kinds of financial investments.● Complimentary access to SoFi Financial Planners.IRA● Take control and save for retirement with SoFi's Traditional, Roth, and SEP IRAs.● Get access to a broad range of investment options, member services, and SoFi’srobust suite of planning and investment tools.● Get help setting your goals. Whether you’re just getting started or want to rollover another account, SoFi can help develop a plan that works for you.● With SoFi’s self-directed IRAs you’ll get access to a broad range of investmentoptions plus no commission.● Complimentary access to SoFi Financial Planners.Crypto● Buy and sell cryptocurrency online with SoFi's simple and secure investing app.● Earn up to $1,000 when you fund a new account, and earn up to $100 in Bitcoinwith your first qualifying crypto trade (See terms).● Trade 30 different coins 24/7 and open an Active Invest account today with just$10.● Invest in stocks, ETFs, IPOs, save for retirement, or use our robo-advisor — all inone app with no commissions or fees.● Trade on margin at a low interest rateClaims Not Allowed ● Cannot say “unlimited”, “no cost”, or “complimentary” in reference to a financial planner or financial planning unless you are mentioning  the SoFi+ membership. ● 2x Claw Promo● 3x Claw Promo w/ SoFi Plus. “Get up to $3,000 when you open and fund an Active Invest account and sign up for SoFi+” ● Do not describe account as “free”, “no cost” “bullet-proof”, “guarantee”, “proven”, “tax free”, “unlimited” ● No mention of “Crypto” as an investment type offered by SoFi  ● Visual images should not imply unreasonable chances of success or interest returns. Images should also be balanced and not mislead the  reader or contradict material facts in the communication. ● No mentions of expired ACAT bonus promotion: Earn up to $10,000 by moving your investments to SoFi ● Do not use false, exaggerated, unwarranted, promissory, misleading statements, or unsubstantiated claims. ● Help you find a new job ● Help you find your next role ● Career Planning ● Unemployment Protection ● Unemployment Protection Plan ● Hardship assistance for those who qualify ● Affiliate partner is not authorized to provide investment advice on behalf of SoFi ●Do not describe Robo Invest as “expert-built”

Pixel fires when a user installs the app and signs up for a free trial. App Description: Tilt will meet you where you are. Struggling to make it to payday? Cash Advance from $10 to $250 instantly* to the rescue. Ready to build good credit history^ on your terms? Get the Thrive line of credit and repay it your way. No hard credit pulls, no money down, no minimum credit score to qualify. Stop stressing about money and start living. KPIs: - Quality to be communicated by marketer on timely, consistent basis Supported Partner Pixels: Postback- Partners must submit ALL creatives for *Compliance* approval (with assessment also by Ryan A.) including sites and URLs - please submit via your Perform[cb] login or get with your partner executive for approvalBlacklist: All partners and apps found in the attached document must be blacklisted across all of PerformCB's offers. Failure to comply will result in non-payable installs and a potential review of your account. http://docs.google.com/spreadsheets/d/1L48aOcGpKeZCxLZqTwMUz4F_7be6Y6ET1WocCEsOtTM/edit?usp=sharingPartners must follow the steps below to submit creatives for approval: Create Your Placement:Say goodbye to overdraft fees and stressing about money with Cash Advance. No credit score or security deposit to qualify.Partners must include the exact line on the top:“Cash Advances: Tilt provides users cash advances with optional instant* delivery to help manage short-term financial needs.”Lay out the user steps (example below): Create an Empower Account and subscribe to Tilt 14-day trailAdd Tilt: Cash Advance & Credit Banner: ​Include Mandatory Disclosure:The below disclosures must be present and spaced accordingly:Not affiliated with Tilt Annuity Insurance Company of America (www.empower.com).Not everyone will qualify. Offers range from $10-$300 for first-time customers; $10-$400 for all others. Offers are based on our eligibility requirements and can go up with on-time payments. In Feb 2025, the average offer was $96 for first-time customers; $167 for all others. Instant delivery is optional—see fees in Empower’s Terms.Tilt offers a 14-day trial for first-time customers followed by an auto-recurring $8/month subscription fee. Cancel anytime.Capture a Screenshot:Include Entire Placement:Ensure the screenshot shows the disclosure and Verbiage clearly.Submit for Approval:Provide Required Information:Company name, contact details, URL(s) where the placement will appear and Can you also confirm if this will be for both desktop and mobile?Attach Screenshot:Include the screenshot taken in Step 4.

Pixel fires when a user installs the app and signs up for a free trial. App Description: Tilt will meet you where you are. Struggling to make it to payday? Cash Advance from $10 to $250 instantly* to the rescue. Ready to build good credit history^ on your terms? Get the Thrive line of credit and repay it your way. No hard credit pulls, no money down, no minimum credit score to qualify. Stop stressing about money and start living. KPIs: - Quality to be communicated by marketer on timely, consistent basis Supported Partner Pixels: PostbackBlacklist: All partners and apps found in the attached document must be blacklisted across all of PerformCB's offers. Failure to comply will result in non-payable installs and a potential review of your account. http://docs.google.com/spreadsheets/d/1L48aOcGpKeZCxLZqTwMUz4F_7be6Y6ET1WocCEsOtTM/edit?usp=sharingCustom creatives require the below disclaimer --Not affiliated with Tilt Annuity Insurance Company of America (www.empower.com).-Not everyone will qualify. Offers range from $10-$300 for first-time customers; $10-$400 for all others. Offers are based on our eligibility requirements and can go up with on-time payments. In Feb 2025, the average offer was $96 for first-time customers; $167 for all others. Instant delivery is optional—see fees in Tilt's Terms.-Tilt offers a 14-day trial for first-time customers followed by an auto-recurring $8/month subscription fee. Cancel anytime.

Pixel fires when PLUS membership is confirmed. CTC is $10/month or free with a direct deposit to a SoFi checking or savings account.About SoFi Plus^SoFi Plus is a premium membership that gives members access to our best APY, discounts, rewards, and more when they set up Eligible Direct Deposit, receive $5,000 in Qualifying Deposits, orpay the SoFi Plus Subscription Fee. Benefits are subject to change and may not be available to everyone. All terms and conditions <https://www.sofi.com/terms-of-use/#sofi-plus> applicable to theuse of SoFi Plus apply. To learn more about SoFi Plus and available benefits and terms, please see the SoFi Plus<https://www.sofi.com/sofi-plus/> page.

Pixel fires when a user downloads, opens the app and funds Kraken account or trades Median time to fund/trade is ~6 hours App description: Kraken is the easy, safe and secure way to buy and sell bitcoin and other cryptocurrencies, now available in a simple, on-the-go app for investing and managing your account. At the forefront of the Bitcoin revolution since 2011, Kraken is on of the largest and oldest Bitcoin exchanges in the world. Millions of clients around the world trust Kraken to buy and sell cryptocurrencies. Supported Partner Pixels: PostbackBlacklist: All partners and apps found in the attached document must be blacklisted across all of PerformCB's offers. Failure to comply will result in non-payable installs and a potential review of your account. http://docs.google.com/spreadsheets/d/1L48aOcGpKeZCxLZqTwMUz4F_7be6Y6ET1WocCEsOtTM/edit?usp=sharingVideo assets are for CANADA onlyBanner assets are for US onlyUpdate the CAP link with the following:-Pass Click ID in subid1=-Pass Site ID in subid2=-Pass app/site name in subid3=-Pass Sub Site ID in subid5=-If you are utilizing standard ad serving, do not pass IP and user agent-If you are utilizing S2S, pass IP and user agent in the following parameters:-- IP address in &ip=-- User Agent in &ua=

Pixel fires after sale. Revshare is 20%-40% of sale depending on if sale is product, subscription, or virtual event.

Pixel fires after sale. Revshare is 20%-40% of sale depending on if sale is product, subscription, or virtual event.

Pixel fires when a user searches the keyword "Rewards", then installs and opens the app. App Description: Shopkick helps you earn FREE gift cards for the shopping you already do. Redeem points (we call them kicks!) for gift cards at top stores like Amazon, Target, Starbucks, and more! You can even redeem your kicks for cash back through PayPal or Visa® Reward Virtual Account. Supported Partner Pixels: Postback

Pixel fires after sale Weight loss product payout is $32 for example Mental Health is $16

Pixel fires after purchase (Free + Shipping) Cost to Consumer: $9.95 Supported Partner Pixels: Postback

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